Send a Message

Floral trends play a pivotal role in shaping the aesthetics of fashion, home decor, and events, bringing nature’s beauty into everyday life and special occasions. Halfway into 2024, here at Chelsea Flowers, we’ve seen the influence of sustainability and global aesthetics become more pronounced than ever.

The push towards eco-friendly practices and a growing appreciation for diverse cultural influences are transforming the way we view and use flowers. From bold, vibrant arrangements that reflect the world’s rich tapestry to minimalist designs that highlight the natural elegance of each bloom, floral artistry is going through a remix. Learn what’s in and what’s out in the world of florals for 2024, where sustainability meets style and tradition intertwines with innovation.



What’s In

Sustainable Floristry

Sustainable floristry is revolutionizing the floral industry by prioritizing eco-friendly practices and minimizing environmental impact. This trend focuses on using locally sourced, seasonal flowers, and reducing carbon footprints associated with long-distance transportation. Dried and preserved flowers are gaining popularity for their longevity and reduced waste.

Eco-conscious florists, like Chelsa Flowers, are adopting zero-waste techniques, such as reusable containers and compostable packaging, and eliminating floral foam, which is non-biodegradable. By embracing these sustainable practices, floristry is not only enhancing the beauty of arrangements but also promoting a healthier planet, aligning with the growing consumer demand for environmentally responsible products and services. How can you tell if a florist is practicing sustainable floristry? Ask! Many florists also proudly advertise the fact on signs within their shop, or on their website, too.

Bold and Bright Colors

The floral world is shifting from soft pastels to bold, vibrant hues. Popular color palettes now feature electric blue, fiery red, and neon green, reflecting a dynamic and energetic aesthetic. Flowers such as delphiniums and blue orchids bring the electric blue to life, while poppies and anthuriums showcase the intensity of fiery red.

For neon green, vibrant zinnias and green chrysanthemums make striking choices. These vivid colors are not only captivating but also evoke a sense of joy and excitement, making them perfect for creating eye-catching arrangements that stand out in fashion, home decor, and events.



Unique and Exotic Blooms

From what we observed at this year’s RH Chelsea Flower Show, the rise of rare and unusual flowers, such as , is transforming floral design. These unique blooms add exotic flair and are increasingly incorporated into arrangements alongside tropical plants like heliconia and bird-of-paradise. These striking flowers serve as focal points in statement arrangements, creating a bold, eye-catching centerpiece that captivates viewers.

The use of these distinctive flowers not only enhances the visual impact but also introduces a touch of the extraordinary to everyday and special occasions, reflecting a growing appreciation for the diverse and vibrant beauty found in the world’s flora.


Vintage and Nostalgic Florals

The revival of old-fashioned flowers like garden roses and peonies is a notable trend in 2024, and not just in the UK. These blooms bring a timeless elegance, reminiscent of historical eras, into modern arrangements.

Often, we like to draw inspiration from Victorian and Edwardian styles, creating lush, romantic compositions that evoke nostalgia (thanks Bridgerton!). Heirloom varieties are particularly popular and cherished for their rich history and unique charm. This trend reflects a desire to connect with the past, celebrating the enduring beauty of flowers that have graced gardens for generations and adding a touch of vintage sophistication to contemporary floral designs.

What’s Out

Overly Structured Arrangements

We’re seeing the demand for rigid, geometric floral designs waning, giving way to more organic and free-flowing styles. This shift reflects a desire for arrangements that mimic nature’s inherent fluidity and unpredictability.

Florists are embracing asymmetry and natural shapes, creating compositions that feel effortlessly elegant and alive. These designs often feature a mix of various textures and layers, allowing each flower to shine in its natural form. The move towards organic styles highlights a preference for authenticity and a connection to nature, providing a refreshing and more relaxed aesthetic in both personal and professional floral arrangements.


Traditional Flower Choices

The go-to for many years, classic flower choices like carnations and baby’s breath are experiencing a decline in popularity. Instead, we’re seeing a growing preference for unique and unconventional blooms that add a distinctive flair to arrangements. Flowers such as proteas, anthuriums, and ranunculus are becoming favorites for their striking appearance and texture. This trend reflects a desire to move away from traditional, ubiquitous options in favor of more exotic and visually captivating flowers. By choosing these distinctive blooms, florists and consumers alike can create memorable and personalized floral designs that stand out and make a bold statement in any setting.

Overly Elaborate Installations

Even with events such as weddings, we’re seeing a noticeable decrease in demand for large-scale, extravagant floral displays. Instead, people are gravitating towards more intimate and meaningful designs, flowers that have significance to the individual or family. These smaller arrangements prioritize personal significance and thoughtful details over sheer size and opulence. This trend reflects a growing appreciation for simplicity and authenticity, where each element of the arrangement is carefully chosen to convey a specific message or emotion.

By focusing on meaningful touches and understated elegance, these designs create a more personal and memorable impact, making them ideal for special occasions and everyday moments alike. Here are some of our favorites.

2024’s floral trends emphasize sustainability, personalization, and bold aesthetics. This year invites us to embrace eco-friendly practices, such as using locally sourced and seasonal flowers, while also exploring vibrant colors and unique blooms that reflect our individual styles. As we integrate these trends into our floral designs, it’s important to respect the environment and honor our personal tastes. By doing so, we can create beautiful, meaningful arrangements that not only captivate the eye but also promote a healthier planet. Join us at Chelsea Flowers, and embrace these new trends with creativity and mindfulness, ensuring that your floral choices are both stylish and sustainable.